Your Media Powerhouse

It is our mission to develop and implement tailor-made media concepts and process solutions for and with our customers. Not only do we specifically address targeted push-effects, but we also utilize this lever at full power within the entire contact chain, right down to the new customer. We face all challenges professionally and enthusiastically, drawing on highly qualified staff and a network of specialists.

This is media plan.

Personal contact

For us, personal contact with our customers, partners and media is a matter of the heart. We consistently support and guide you from the very first contact right through to the fulfillment of your aims. Our quality-driven, flexible, innovative and service-oriented approach is our hallmark. Every day, we bring our passion and energy to bear on helping our customers meet their goals. We are ready to tackle any task - no matter how complex - and our long-term experience allows us to precisely recognize our customer’s needs.

We live service. And we give it everything we've got.

20 years of experience

Customer satisfaction, independence and 20 years of experience form the foundation on which we keep building success stories, over and over again. Long-term relationships with customers, staff and business partners have helped us grow and enable us to identify the exact triggers of your success … and we have always remained faithful to our values. From the very start, we have skillfully combined branding and response to create crucial added value for our customers. We are grateful to have gathered a vast range of experience and will gladly share it with you.

To serve our customers, we're always a step ahead.


Facts and figures.

PositioningOwner- managed full service media agency
FounderFrank Lankers
Managing DirectorsFrank Lankers
LocationsBaden-Baden, Munich, Berlin
Employeesmore than 70 highly qualified employees
Number of customersActive customers: approx. 40
Industries servedmore than 25
HRB107020 Commercial register number


Sale or no sale?

If this is your question too, we have the right answer: media plan is an independent, owner-managed, full service media agency with three locations (Baden-Baden, Munich, Berlin) from which we employ our creativity and market know-how to consistently position your brand and product so they reach your target group. Within this context we see ourselves as the member of your team who can effectively link you and the media.

To achieve this, we not only draw on our more than 20 years of experience but also rely on our international network, which time and again provides creative stimuli for strategic orientation in a constantly evolving market.

Statistics, ROI-based options for optimum results or readjustment and refinancing: We know that after successfully placing your message, our real task is only just beginning.

Trust us, the market leader, when it comes to Direct Response Media (DRTV). Whether here, or in any of the other important media channels (TV, radio, online, print, out of home), our passion drives us to provide you with top performance.

To reach your target customers, you need to know them perfectly and understand what drives them. This is why we place such great importance on our personal contact with you, to realize your wishes as precisely as possible. Our credo: As simple as necessary, as effective as possible.


Integrated media planning online / offline

Creating a successful media strategy is a matter of trust. We handle your budget and your brand with the greatest integrity and confidently lead you where you want to go: right into the heart of your target group.

TV, print, out of home, radio or online: The classic media continue to play a crucial role within the integrated media mix.

We see it as our task to link offline contacts, either within a mix or monomedially, with the digital world. Here it is important to optimally tap into all the synergy potentials offered by the different channels and to implement them in a coherent manner.

We pick up your target group in a relevant phase of the customer journey by harmonizing all relevant offline channels with the digital medium.

Search (SEA, SEO), display advertising or performance advertising, social media, video advertising, mobile advertising, retargeting or usability and user interface optimization: we intelligently deploy all these possibilities at both the right moment and the right location.

Integrated media planning also means advertising needs to be designed as broadly as possible, yet remain targeted and efficient. With geomarketing, we offer various instruments to ensure exactly that. Here, planning and managing locations (e.g. of branch office networks), sales regions (e.g. for field sales representatives) and network infrastructures (e.g. for net coverage or transport routes) plays a role that is just as important as the targeted development of new markets. Clearly, integrated media planning has to be learned. We at Media Plan have done research in the market and are constantly extending our know-how. And whenever the market reacts, we are already prepared. This provides you and us with decisive advantages in a highly competitive environment.

Working together, we can generate a fascinating market experience, one that triggers curiosity and creates purchasing impulses. We call this sales-oriented branding.

By using all media channels and modalities, we can target customers directly and make them feel happy about their decisions.

Direct Response Media

Direct Response Media (DR Media) is the optimal tool for those who want to effectively and cost-efficiently reach their target group, no matter where they may be at any given time.

But DR Media has to be learned: Therefore, we invite you to trust the market leader – media plan! We take up your wishes and incorporate them into a DR Media concept, which is then at your disposal as an optimum platform for sales increases and sales campaigns, as well as for generating leads and sales across all channels. Focussed planning, exclusive broadcasting time slots, exact event tracking and continuous optimization are the keys to success.

Numerous campaigns in more than 25 industries have provided us with a wide range of experience. We use and maintain this experience on a daily basis in our in-house data base, which is unique in the German market and provides us with excellent advantages in the field of campaign management.

DR Media is the market of the future for helping today's customer make a purchasing decision in a world increasingly flooded with information.

As the only German member agency of the Electronic Retail Association, media plan is involved in a continuous exchange with international experts, which helps us to recognize tomorrow's trends today.

Effiency – Tracking, Reporting and Optimization

Success is when all parties win: To transform contacts into long-term, satisfied customers, we offer innovative tracking technologies that enable us to constantly monitor your campaign performance and continuously increase your budget efficiency.

Daily monitoring, detail analysis and precise campaign optimization form the bases of our work. We show you which contact and combination of channels are crucial for your new customer’s purchasing decision.

Unique multi-channel tracking solutions are essential foundations for maximizing the success of a campaign.

According to our understanding of service, together with our customers we develop individualized reports that enable us to keep an eye on the relevant success figures. In this way, we can achieve great effects with small test flights and ensure a creative and sustainable media presence.

We partner you from the very first idea along the entire value-added chain to the realization of your wishes. Come with us on the success track!

International Media: Think global – act global!

For you, we combine our national locations in Baden-Baden, Berlin and Munich with our global way of thinking. Projects around the world are managed by our international team - together with you, of course!

Together we are stronger! This is exactly why, for international campaigns, we work together with our strongest partners. Our contacts are amongst the best in their fields and can draw on years of experience in performance-oriented campaigns.

With this combination of the best possible service and a concentration of media-related know-how in various countries, we have implemented numerous successful international campaigns!

Please, contact us!


Currently there are no news items.

But this is just the beginning, of course.

Prepared for more? Please contact: bwunderlich@media-plan.de

Media plan is no longer a small agency but has become a relevant player in the market. Pleasantly different from all the others, and this is a good thing and will hopefully remain the same in the future!

I appreciate being part of the media plan family.

- Susanne Aigner-Drews, Discovery Networks Germany, Austria and Switzerland

They are hugely professional, hard working, but most importantly I count them as friends and business is never dull and always fun. So in many ways they have not changed much at all.

- Mike De Vere, Agora Europe Ltd

Media plan and enthusiasm to me are synonymous. Take flexibility and charm, and add a service-oriented approach, and you've got a description of the media plan team.

- Anita Berres, Berres - Strategie & Kinesiologie

Congratulations to media plan for 20 years of continuous hard work and, above all, for the excellent personal commitment of all employees in serving their customers, achieving with flying colors the often ambitious aims. Keep it up! To the next 20 years ... yippie.

- Volker Hoffmann, MAKE GmbH

Being partners for many years, I’m totally excited of their huge professional work. What the agency distinguishes additionally is the personal and individual support. It’s  a pleasure working together with media plan since 2007.

- Katharina Schneider (CEO), Mediashop Holding GmbH


Aleksandra Lukasik


030 120 645 70-2

Alen Vucko


030 120 645 70-4

Alisa Kastner


07221 99 22 8-49

Anja Junold

Lead Digital

030 202 365 190

Anja Ruas

TV Buying

07221 99 22 8-37

Annika Mangang

Lead Crossmedia

07221 99 22 8-39

Annsophie Neumann


089 24 20 866 84

Beate Wunderlich

PA to the CEO

07221 99 22 8-14

Bettina Benz


089 24 20 866-76

Christian Telker

Expert TV

030 120 645 70-6

Christin Tschörner


07221 99 22 8-75

Christoph Höfer


+43 670 4053524

Daniela Böttcher


07221 99 22 8-45

Daniela Reis

Expert International

030 20 23 651-91

Elaine Betteridge


07221 99 22 8-78

Emilia Müller


07221 99 22 8-21

Emrah Dogan

Data Science

07221 99 22 8-96

Eva Feldmann Cristales

TV Buying

030 120 645 7-09

Eva Franz

Board Member

030 120 645 70-0

Evelin Baldauf

Board Member

07221 99 22 8-90

Florian Hörnle


089 24 20 866-77

Florian Schätzl


089 24 20 866-85

Frank Lankers


07221 99 22 8-20

Franziska Dehn


07221 99 22 8-42

Franziska Müller


07221 99 22 8-74

Gianmario Ecora


07221 99 22 8-38

Giuseppina Ecora


07221 99 22 8-76

Heike Friedmann

Board Member

07221 99 22 8-80

Ines Kominiak

Expert Digital

07221 99 22 8-11

Isabell Borchert

Lead Infomercial

07221 99 22 8-13

Janek Hülse


030 1206457-07

Jennifer Pegel


030 202 365 1-93

Johanna Hourrier

Expert Business Development

0176-6299 5715

Jörg Balensiefer

Lead TV

030 120 645 70-3

Julia Link


07221 99 22 8-92

Karina Vinijcuk


07221 99 22 8-93

Katharina Torchalla


07221 99 22 8-70

Kay Borchert


07221 99 22 8-82

Kristin Großmann


07221 99 22 8-73

Laura Stiefel


07221 99 22 8-36

Leonie Hambrecht

TV Buying

07221 99 22 8-35

Linda Leger

Expert TV

07221 99 22 8-35

Linlin Ruan


0170-488 2478

Lisa Gordon

PA to the CEO

07221 99 22 8-85

Lucca d‘Aguiar


07221 99 22 8-16

Mareike Frietsch

Expert Concept

07221 99 22 8-33

Marie-Sophie Förderer


07221 99 22 8-10

Martin Rose

Board Member

089 24 20 866-87

Matko Marijanovic

Data Science

07221 99 22 8-79

Mégane Binder

Lead TV Buying

07221 99 22 8-31

Melanie Huber


07221 99 22 8-18

Melissa Görke


07221 99 22 8-67

Natascha Wustmann

TV Buying

07221 99 22 8-25

Patricia Cerny


089 24 20 866 84

Patricia Mack


030 202 365 19-2

Rebecca Hummel

Expert TV

089 24 20 866-83

Regina Reiss


07221 99 22 8-77

Renata Vucko

Board Member

07221 99 22 8-71

Richard Stinauer

Managing Director adtraffic

0173 5152535

Rosa Lilli Biging


030 202 365 1-93

Sabine Conti

Human Resources

07221 99 22 8-41

Sabrina Goligowski

Office Management

030 120 645 70-1

Sabrina Meier


07221 99 22 8-30

Sabrina Seitz


030 120 64570-5

Sebastian Rastätter


07221 99 22 8-34

Silke Figlestahler


07221 99 22 8-72

Simone Baumgärtel

Board Member

07221 99 22 8-15

Simone Mondelli


07221 99 22 8-95

Sonja Biermann

Business Development

089 24 20 866-98

Sophia-Anne v. Deimling

HR & Board Consulting

07221 99 22 8-69

Stefanie Link


07221 99 22 8-91

Stefanie Männle


07221 99 22 8-21

Stefanie Schlegel


030 120 645 70-7

Tatjana Keck


07221 99 22 8-73

Thomas Herold

Expert TV Buying

07221 99 22 8-98

Tim Thumulka

Expert Business Development

07221 99 22 8-81

Wencke Lankers


07221 99 22 8-0

Yannick Linke


07221 99 22 8-79

Yvonne Buchmann


07221 99 22 8-68


NOAH-Conference 2019 - Europe´s Nr. 1 Growth Conference

19 Jun 2019
by Markus

Media Plan attended this year's NOAH Conference 2019 Berlin and we would like to give you some insights:

The NOAH Conference, a leading industry event for the European internet and digital economy, once again invited established companies, start-ups, and investors to German’s capital, Berlin, this year.

The conference was founded 10 years ago by Marco Rodzynek and takes place in the scene metropolises like Berlin, London, and Zurich. NOAH is primarily about high investments, however, start-ups in the seed phase were also represented in Berlin.

From 5 different stages, we listened to exciting presentations from FinTech, E-Commerce, Marketplaces & Classifieds Mobility, Mobility & Travel, Digital Health, Industrial Digitization, and Revolutionary Consumer Products.

Renowned start-ups' CEOs from FlixBus, AUTO1, About You, N26, GetYourGuide, BlaBlaCar and many more pitched on the main stage.

Several companies from the mobility industry shared their status quo and future projects - from FlixBus, Porsche or Daimler to SHARE NOW.

The e-scooter providers' TIER and circ set up their own parkour experience for testing in the hip Berlin location STATION.

It was interesting to hear how every successful business started with a good idea. This idea would solve a problem each founder identified when they needed something they could not find. And of course, all the other market strategies help to transform a simple idea in a winner case, nonetheless, you still need to create something original.

In addition, one panel addressed the women's quotas in the startup world. Unfortunately, there are still far too less startup female entrepreneurs, but some representatives like Anna-Katharina Alex from OUTFITTERY or Mayra Frank from the Marketing Lead of the Google Startup Team shone with their presentations. There is still the feeling that no equal opportunities are offered currently to women in our ecosystem, being pregnancy and motherhood still seen as obstacles.

Mayra Frank says that it is very difficult for women to decide whether they really want to stand up for females in this industry because you ask yourself: "Can't I just be a founder? But in the end, it's in the hands of those who have a voice to use it and change things for the better”.

There was also a clear trend towards sustainability and environmental protection in the start-ups.

Christian Kroll, founder, and CEO of Ecosia talked about the symbiosis of his Ecosia search engine and tree planting. The company uses the advertising revenue from the online search to plant trees where they are most needed.

The social business has planted about 60 million trees so far. He ends his day with a presentation chart on climate change and global warming. "I know that there are a lot of people with big influence here. Let's change something about what you see on this sheet."

Another buzzword: “AI” - Artificial Intelligence, which is becoming more and more relevant in the German startup scene.

There was also a discussion about whether other cities, rather than Berlin, will also develop as startup hubs:

A statement by Miriam Schröder (Handelsblatt): "Last year there were so many startups I wanted to visit but couldn't because they weren't here in Berlin. If we look at the funding, it's higher in Munich, and I think it’s the result of another ecosystem. Munich has huge universities."

In conclusion:

NOAH still poses as a great conference to discover the latest trends and developments in the start-up scene.
Especially for companies and investors, a worthwhile networking event and "the place to be".
We are still impressed by the spirit of the founders and we are happy to have been there.

Contact us here

Baden Baden

Hermann-Sielcken-Straße 60
76530 Baden-Baden
+49 (7221) 99228-0


Holzstr. 28
80469 Munich
+49 (89)2420866–70


Münzstr. 18
10178 Berlin
+49 (30) 1206457-02


Media Buyer (m/w/d)

Media Buyer (m/w/d)

media plan GmbH ist eine inhabergeführte und unabhängige Full-Service-Mediaagentur mit Standorten in Baden-Baden, München, Berlin und A-Wien. Für unsere nationalen und internationalen Kunden planen und steuern wir sehr erfolgreiche Kommunikationskonzepte.

Du hast Spaß daran mit Menschen zu arbeiten, weißt, wie erfolgreiche Kampagnen realisiert und umgesetzt werden und Dir ist Menschlichkeit in einem tollen Team sehr wichtig? Du fühlst Dich in der Zahlenwelt zu Hause, hinterfragst Dinge auch mal kritisch und bist offen in Deiner Kommunikation? Dann freuen wir uns auf Dich!


Wir wachsen weiter und suchen zum nächstmöglichen Zeitpunkt für unseren Standort

Baden-Baden einen

Media Buyer (m/w/d)

Was wir Dir bieten:

  • Eine abwechslungsreiche und anspruchsvolle Tätigkeit in einem sympathischen, motivierten und dynamischen Arbeitsumfeld
  • Fachliche und persönliche Entwicklungsmöglichkeiten im Rahmen unserer mp academy
  • Teamspirit mit hoher Kollegialität, flachen Hierarchien und Spaß an der Arbeit
  • Moderne Büroräume, Feel-good-Aktionen und Teamevents bieten Dir den Wohlfühlfaktor
  • Kostenlose Softgetränke wie Wasser, Tee und Kaffee und frisches Obst - alles was das Herz begehrt
  • Flexible Arbeitszeitgestaltung sowie die Möglichkeit im Home-Office zu arbeiten

Deine Aufgaben bei uns:

  • Einkauf und Verbuchung von TV-Werbezeiten
  • Optimierung und Erfüllung der vorgegebenen Kampagnenziele
  • Abgleich von Sendebestätigungen sowie Erstellung von Einschaltplänen
  • Stetiger telefonischer und persönlicher Austausch mit den Medienpartnern
  • Enge Zusammenarbeit mit den Kundenberatern und anderen Schnittstellen

Das bringst Du mit:

  • Abgeschlossenes Studium, idealerweise im Medienmanagement
  • 2-3 Jahre Erfahrung im Einkauf bei einer Mediaagentur oder einem Online Vermarkter wünschenswert
  • Kenntnisse in MS-Office, insbesondere Excel
  • Leidenschaft und Begeisterung für das Medium TV
  • Analytisches Denken sowie eine hohe Zahlenaffinität
  • Gewissenhafte und zuverlässige Arbeitsweise
  • Ausgeprägte Kommunikationsfähigkeit
  • Hoher Teamgeist gepaart mit Einsatzbereitschaft und Flexibilität


Wenn Du Dich angesprochen fühlst und Du Teil unseres media-plan-Teams werden möchtest, freuen wir uns auf Deine aussagekräftige Bewerbung per E-Mail Bewerbungen@media-plan.de

Bitte teile uns außerdem Deine Gehaltsvorstellung sowie Deinen nächstmöglichen Eintrittstermin mit.

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