Concentrated digital expertise in the media plan universe
09-22-2021 12:02 o'clock, by media plan
Describe your unit in three words.
Dynamic, results-oriented, innovative.
We are digital: VOD, Display, Native, SEA, SEO, Social, ATV à strategic full service consulting.
Our digital team has its finger on the pulse and is always up to date with new platforms, advertising formats and trends. After defining the framework data and KPIs together, we can implement the first optimizations based on the collected data within a short time after the start of the campaign.
How has digital marketing developed in recent years?
TV and digital have merged even more and social commerce has taken a big leap.
During the Corona crisis, you can see how important digital marketing is for all businesses. Just in the last 1.5 years, a tremendous amount has happened in digital. TV and digital are converging more and more and merging through the numerous streaming offers, such as Joyn and TV Now. Addressable TV (ATV) makes it possible to address specific target groups with individual targeting. Some of our customers already use the added value of ATV to increase the visibility of their brand. One advantage over linear TV is that you can advertise specifically in certain regions.
Social commerce on the rise. Social shopping has long ceased to be a trend, but is an essential component in our holistic media strategies. We were quick to recognize thepotential of social commerce on the international markets early on and now also offer our customers added value in this area through our subsidiary “Swipeyup”.
By the way: Exciting insights on this topic can be found in our current study.
What are the different components of digital marketing?
Digital marketing is more comprehensive than you might think at first glance.
At media plan, we cover all paid media areas, while within the social media world, our new agency SYU, also tackles important areas such as community management, content and creative creation.
What tracking and targeting options do you have in digital?
Targeting options vary by measure, but there really isn’t anything that doesn´t exist.
Tailored to each campaign and each company/product, we discuss the crucial factors together to set up the campaign set up as precisely as possible.
Our digital team consists of members of the TV, concept and digital unit. Thanks to short distances and flexible work processes, we can benefit from inisghts from other areas and advise our customers holistically, using the synergy effects of all media.
If you would also like to get to know the strengths of the digital media world in linked media strategies, please contact us. Let’s grow digital!