Initially launched in 1995 via TV, over the past 25 years we have developed into an omnichannel retailer with a presence on all relevant channels - TV, online, mobile and social media. Thanks to the consistent and seamless networking of our platforms, we are an innovation driver for modern home shopping. The cross-media presentation of a unique product range is our unique selling point. In line with our consistent omnichannel strategy, the customer decides when and how he wants to shop.

Campaign goalsBrandformance Campaign type Brandformance TV Campaign Media typesTV & Digital Advertising mediumTV Short Formats, TV Sponsorings, Online