Initially launched in 1995 via TV, over the past 25 years we have developed into an omnichannel retailer with a presence on all relevant channels - TV, online, mobile and social media. Thanks to the consistent and seamless networking of our platforms, we are an innovation driver for modern home shopping. The cross-media presentation of a unique product range is our unique selling point. In line with our consistent omnichannel strategy, the customer decides when and how he wants to shop.