Media Plan attended this year's NOAH Conference 2019 Berlin and we would like to give you some insights:
The NOAH Conference, a leading industry event for the European internet and digital economy, once again invited established companies, start-ups, and investors to German’s capital, Berlin, this year.
The conference was founded 10 years ago by Marco Rodzynek and takes place in the scene metropolises like Berlin, London, and Zurich. NOAH is primarily about high investments, however, start-ups in the seed phase were also represented in Berlin.
From 5 different stages, we listened to exciting presentations from FinTech, E-Commerce, Marketplaces & Classifieds Mobility, Mobility & Travel, Digital Health, Industrial Digitization, and Revolutionary Consumer Products.
Renowned start-ups' CEOs from FlixBus, AUTO1, About You, N26, GetYourGuide, BlaBlaCar and many more pitched on the main stage.
Several companies from the mobility industry shared their status quo and future projects - from FlixBus, Porsche or Daimler to SHARE NOW.
The e-scooter providers' TIER and circ set up their own parkour experience for testing in the hip Berlin location STATION.
It was interesting to hear how every successful business started with a good idea. This idea would solve a problem each founder identified when they needed something they could not find. And of course, all the other market strategies help to transform a simple idea in a winner case, nonetheless, you still need to create something original.
In addition, one panel addressed the women's quotas in the startup world. Unfortunately, there are still far too less startup female entrepreneurs, but some representatives like Anna-Katharina Alex from OUTFITTERY or Mayra Frank from the Marketing Lead of the Google Startup Team shone with their presentations. There is still the feeling that no equal opportunities are offered currently to women in our ecosystem, being pregnancy and motherhood still seen as obstacles.
Mayra Frank says that it is very difficult for women to decide whether they really want to stand up for females in this industry because you ask yourself: "Can't I just be a founder? But in the end, it's in the hands of those who have a voice to use it and change things for the better”.
There was also a clear trend towards sustainability and environmental protection in the start-ups.
Christian Kroll, founder, and CEO of Ecosia talked about the symbiosis of his Ecosia search engine and tree planting. The company uses the advertising revenue from the online search to plant trees where they are most needed.
The social business has planted about 60 million trees so far. He ends his day with a presentation chart on climate change and global warming. "I know that there are a lot of people with big influence here. Let's change something about what you see on this sheet."
Another buzzword: “AI” - Artificial Intelligence, which is becoming more and more relevant in the German startup scene.
There was also a discussion about whether other cities, rather than Berlin, will also develop as startup hubs:
A statement by Miriam Schröder (Handelsblatt): "Last year there were so many startups I wanted to visit but couldn't because they weren't here in Berlin. If we look at the funding, it's higher in Munich, and I think it’s the result of another ecosystem. Munich has huge universities."
NOAH still poses as a great conference to discover the latest trends and developments in the start-up scene.
Especially for companies and investors, a worthwhile networking event and "the place to be".
We are still impressed by the spirit of the founders and we are happy to have been there.