Media Plan
Bigpoint
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Bigpoint
| Client: | Bigpoint |
| Product: | Browser based online games |
| Branch: | Gaming |
| Campaign: | TV campaign (national and international) |
| Media: | TV |
| Format: | 20“, 15“, 7“, 5“ Spots |
| Purpose: | Lead generation |
DFV
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DFV
| Client: | Dt. Familienversicherung |
| Product: | Insurance packages, i.e. Kombi 5 Plus |
| Branch: | Insurance |
| Campaign: | Crossmedia campaign |
| Media: | DRTV, print, online |
| Format: | DRTV: 15’, 5’, 60“ infomercials and spots Print: Ad’s in selected magazines Online: Banner |
| Production: | TV: Vertigo Media |
| Purpose: | Lead generation and new costumers |
Gigaset
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Gigaset
| Client: | Gigaset |
| Products: | Cordless telephones |
| Branch: | Consumer Electronics |
| Campaign: | Dual event campaign |
| Media: | Online and print |
| Format: | Online: Placement in premium-environments with high attrative creaties Print: Ad’s in selected magazines |
| Purpose: | 1. Branding 2. Retail support |
Home Health Products
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Home Health Products
| Client: | HHP- Home Health Products |
| Product: | Massage system |
| Branch: | Healthcare |
| Campaign: | DRTV campaign (short- and longversion) |
| Media: | TV |
| Format: | 15’, 5’, 89“, 30“ infomercials and spots |
| Production: | Kropp & Ritzert |
| Purpose: | Address generation |
JML- John Mills Limited
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JML- John Mills Limited
| Client: | JML- John Mills Limited |
| Product: | Ped Egg |
| Branch: | Retail |
| Campaign: | TV campaign |
| Media: | TV |
| Format: | 30“ spot |
| Production: | TV Media |
| Purpose: | 1. Retail support 2. Direct promotion campaign |
Polo Motorrad
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Polo Motorrad
| Client: | Polo Motor-bike |
| Branch: | Motor-bike supplies |
| Campaign: | Dual event campaign |
| Media: | Radio (national) and online |
| Format: | Radio: 20“ spots Online: cooperation and special advertising formats in special interest field |
| Purpose: | 1. Sale down (online shop und retail) 2. Lead generation |
bwin
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bwin
| Client: | bwin |
| Products: | Sports Betting |
| Branch: | Sports Betting |
| Campaign: | TV campaign |
| Media | TV |
| Format: | 20" spots |
| Productions: | Euro RSCG |
| Purpose: | generating leads |
Verlagsgruppe Weltbild
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Verlagsgruppe Weltbild
| Client: | Verlagsgruppe Weltbild |
| Product: | Miscellaneous |
| Branch: | Mail order |
| Campaign: | Crossmedia campaign focussed on TV |
| Media: | TV, print and online |
| Format: | DRTV: 20“ spots Print: Ad’s in selected magazines Online: Ad’s in target group environment |
| Purpose: | Sale down |
Guthy Renker
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Guthy Renker
| Client: | Guthy Renker International |
| Product: | Proactiv |
| Branch: | Cosmetics mail order |
| Campaign: | Cross-media campaign |
| Media: | TV, Online |
| Format: | TV: 30' , 15' , 5' und 60" Spots Online: Classical advertising |
| Media production: | Liebermann Productions |
| Purpose: | Direct sales promotion |
